Anita Pinkerton

Anita joined True North in 2007, bringing decades of experience and a deep commitment to client success. For 13 years she worked closely with Matt to design, implement, and monitor comprehensive wealth management plans tailored to the unique needs of high-net-worth families. Her expertise and collaborative approach were instrumental in shaping the firm’s client experience and driving growth.

Throughout her tenure, Anita’s contributions extended beyond True North. She generously shared her knowledge with fellow Avantax advisors and their teams, helping elevate industry standards and foster best practices. Her ability to combine technical expertise with genuine care made her a trusted resource for both clients and peers.

Although Anita officially retired in 2020, her impact continues. She remains actively involved in supporting internal projects and strategic initiatives, leveraging more than forty years of industry experience to strengthen the firm’s vision and operations.