Lori Eshbach Comanich is a seasoned Registered Representative with nearly three decades of experience in the financial services industry. She is passionate about helping clients pursue their goals through comprehensive strategies that encompass retirement planning, college funding, estate planning, and legacy solutions for future generations. Lori believes that a structured, systematic approach empowers clients to understand their financial position and confidently pursue both immediate and long-term objectives.
Her career spans corporate asset management and client-facing advisory roles. She has worked with leading firms such as AIM Investments and Invesco and has served in advisory practices including Eshbach Retirement Planning and True North Private Wealth Partners. This diverse background provides Lori with unique insights that strengthen her clients’ financial strategies.
In 2023, Lori received the IMPACT Award from Avantax Wealth Management for her contributions to the growth of True North, underscoring her commitment to excellence. In 2022, she expanded her expertise by becoming a licensed real estate agent, leveraging her experience with more than 15 personal transactions. This led to the creation of Casa de Cole Realty Group, adding a valuable dimension to the services offered by True North. By integrating financial planning with real estate, Lori assists clients through key life transitions, including selling inherited properties, downsizing, and moving to assisted living.
During her first three years in real estate, Lori earned multiple accolades from Keller Williams Elite Realty, consistently ranking in the top 20 percent of producers within her brokerage. She holds a Bachelor of Business Administration in Management from the University of Houston–Clear Lake.
Lori lives in the Baytown area and is the proud mother of her son, Canon, an avid golfer and 2025 graduate of Barbers Hill High School. He is currently attending Blinn College.